X to require AI labels on armed conflict videos from paid creators, citing ‘times of war’
X will suspend creators from its revenue sharing program if they post AI-generated videos depicting armed conflicts without disclosing they were made with AI. Head of product Nikita Bier announced the policy change on March 3, saying first-time violators will be cut off for 90 days and repeat offenders would be permanently removed from the program.
Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program. During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies,…— Nikita Bier (@nikitabier) March 3, 2026
The policy is notably narrow, applying only to creators enrolled in the platform’s revenue sharing program and only to AI-generated videos of armed conflicts, not AI content in general or non-monetized accounts. Violations will be flagged through Community Notes, X's crowd-sourced fact-checking system, or by detecting metadata from generative AI tools. Bier framed the change as necessary “during times of war,” though the current conflict unfolding between the United States, Israel and Iran has not been formally, or at least not legally, declared a war. Of course, the US has not formally declared war since 1942.
The quality of AI video generation has progressed at a rapid pace, and generated content has become almost indistinguishable from real footage for most viewers. X already watermarks images and videos generated by its Grok chatbot but has not previously required users to disclose AI-generated content. The platform is separately testing a broader AI labeling toggle that would let users mark any post as containing synthetic content, as first reported by Social Media Today, though X has not shared a timeline for that feature.This article originally appeared on Engadget at https://www.engadget.com/social-media/x-to-require-ai-labels-on-armed-conflict-videos-from-paid-creators-citing-times-of-war-183631400.html?src=rss
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