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Summary: Semrush launched a Brand Visibility Framework at Adobe Summit introducing “Agentic Search Optimisation” as a new discipline for measuring brand presence across AI-generated answers, traditional search, and autonomous AI agents, drawing on 213 million LLM prompts. The framework arrives as organic click-through rates have dropped 61% on queries with AI Overviews, 62% of brands […]
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<p>The moment Mack McConnell knew everything about search had changed came last summer at the Paris Olympics. His parents, independently and without prompting, had both turned to <a href=&quo [...]